How I Funded, Fixed And Flipped 6 Real Estate Investment Properties

How I was assured that I would make the most  out of my Flips was in thinking backwards. What I mean by thinking backwards is, I asked the real estate agent, before I purchased the property, what would we need to do to the property, we were considering to Flip, in order to get the best return on my investment.


Before I choose a house to flip, I always invited my interior designer and my real estate agent  to do a walk through with me through some potential houses to flip. These houses were selected following my criteria of location and purchase price.

I did all of this research before I put in an offer to purchase. At the time of the walk through I discussed  with my interior designer and real estate agent, the property’s challenges and what needed to be done in order to sell and get a good return on my investment flip.
I was only doing the lipstick and rouge routine, not getting into the heavies of moving walls, changing plumbing, or upgrading the electrical panel.

In my mind, it didn’t make sense getting my agent involved after I completed the flip.,  If I got the agent involved after I completed the flip, I may not have addressed issues, that I could have caught during the time I was working on the flip.

So I got my interior designer and real estate agent involved, doing walk throughs  on a weekly basis as the flip progressed, that way mistakes could be caught early and this method is less costly to the bottom line.

Fix & Flip Investment Strategy 


The 5 properties that I flipped in the past 10 months were single family homes ranging  in price from $150,000.00- $450,000.00.  They were located in Ontario, Canada. The houses I purchased were good properties, in stable neighborhoods.

My strategy was to find properties in up and coming areas, where I could rent, sell or Fix and Flip, these properties, to a diverse  portfolio of tenants, that ranged from students, singles, families, and couples.

My strategy was to buy houses in a diverse stable market place  and that way it would be easier to sell to a diverse purchaser.  I had my outgoing strategy ready before I purchased the properties and making that decision at the time of purchase,  determined whether I bought or not in a certain area.

Fix & Flip Funding and Financing Strategy

I purchased the houses using bank financing and getting 2nd  private mortgage holders, or I self financed my second mortgages.
I picked up or had supplies delivered daily and had a line of credit at the hardware store.  I paid the subcontractors on a weekly  basis once I approved their work. I funded all the work on the Fix and Flips myself and worked with a very tight financial budget.

Fix & Flip Rehab Work Involved 


I was the general contractor on all of these projects and  subcontracted work out  to other trades, I chose a female painter to do the painting.  I found that she was better at taking care of the fine painting details, helping me choose colors and then painting with colors that would appeal to the female buyer.

The Fix and Flips consisted of focusing the work around kitchens and bathroom, changing faucets, toilets and counter tops.  We completely changed out flooring with either laminate or carpet.
Painting, and cleaning the inside of the flips and landscaping the outside, so that there was curb appeal.  The flips could take from 4-6 weeks depending on what was required.

Once on the market the average turnover of the Flips from was 2-4 months from starting the work on the Flip to selling the Flip.

I would say that the hardest thing  to do with the Flip was to find and keep contractors.  I was fortunate that I had the same Flip team for 4 out of  the 5 flips.

Most Important Things I Learned Flipping


What I learned from my Fix and Flips, is that this type of real estate investing requires experience, effort, energy, sticking to a budget and a strict time line and of course not forgetting, hard work and capital money to complete the flips.

The process of flipping houses is not for the light of heart, even with these simple flips, the biggest concern was in the timing of doing a flip, and the more critical key was budget costs of the jobs. The timing and costing of each project was very important to making a profit.

Timing and finding the right house below market value is the best way of finding a good house to flip. The other thing I learned was that I needed to be on site everyday.  You can’t leave the responsibility of your flip to other people.

Contractors don’t  take the same amount of interest or initiative as the owner does.  Which makes flipping time consuming, you can’t delegate to other people without checking to make sure that they follow through with what was agreed beforehand.

Fix & Flip Profit Strategy


The profit that an investor can make can range from $20,000 and up in profit per property.  From the profit, there are expenses that need to taken out. Expenses such as the real estate fees, legal and carrying costs.

One rule to follow on Flipping real estate is, that if you can make as much money, or more money, from a flip, that you would have made holding, and  renting the property out for one year, then you have done well financially. You can consider your flip a success.

My  real estate exit strategy is to continue to  buy and flip houses, bank the money from the flips to purchase other properties to both flip for a quick return, and to invest in long term real estate to build equity.

As an experienced buy and hold investor I plan on adding Fix and Flips as part of my investing portfolio and hope to write about more successes soon.

Happy Investing,

Maria Rekrut

niagaracottage1@gmail.com

http://realwealthrealestate.com/ 

https://www.facebook.com/real.wealth.vacation.rentals

http://niagaranews.blogspot.ca
https://www.youtube.com/user/980116m


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Bio: Maria Rekrut, a Canadian investor, has been investing in real estate since 2000  in Ontario, Canada. Her diverse real estate portfolio includes: Rent to own homes, student rentals, family homes, executive homes, executive bachelor suites, cottage rentals, Vacation homes, and a Bed & Breakfast. Her strategy has been to purchase good properties in stable neighborhoods, and hold them long term. She has diversified her portfolio over the past year to include properties to fix and flip.

How to Prevent Non Payment from Your Vacation Rental Guests

How to Prevent Bilking or Non Payment from your vacation rental guests. This is how I've prevented Bilking- non payment from my guests after many years of experience in the vacation rental market.

I require a credit card on file, then I require that they send a cheque for 50% upon making a reservation. One month before their arrival the second cheque with full payment is required and deposited.

Therefore when they arrive my guests reservation has been paid in full.

If there is a stop payment or not enough funds in their bank account and I get this report before my guests arrive.  I inform the customers of their "oversight" and meet them at my vacation rental and collect the rest of their funds in Cash upon check-in.

This is how I've  prevented Non Payment from guests.

How to Choose Between Short and Long Term Rentals as Investments

How to choose between Short and Long Term Rentals as Investments

I found this great article I came across that I want to share with you.  This article explains in simple layman's terms the difference  between Long and Short Term rentals.  Both types of real estate investing have diverse challenges and problems.  The choice you make should be complimentary to your lifestyle and the reason why you're choosing one form over another should make sense to you.

Before you choose one form of investment over another I would suggest that you do a lot of research and speak to other investors that are in the same business.

Myself, as a real estate investor, having invested  for over my 14 years, I've experienced  both the good, the bad and the ugly side of both types of investments, and once again my advice to you as an investor is research, research, and more research and then get a mentor who can guide you through the whole process.  http://linkd.in/1p9HUYA

Happy Investing

Maria
niagaracottage1@gmail.com
http://niagaraonthelakecottagerental.com
https://www.facebook.com/niagaraonthelake.cottage.rental
https://twitter.com/NOTLcottagerent
https://twitter.com/NOTLcottagerent

Maria Rekrut, a Canadian investor, has been investing in real estate for the past 14 years in Ontario, Canada. Her diverse real estate portfolio includes: Rent to own homes, student rentals, family homes, executive homes, executive bachelor suites, cottage rentals, Vacation homes, and a Bed & Breakfast. Her strategy has been to purchase good properties in stable neighborhoods, and hold them long term. She has diversified her portfolio over the past year to include properties to fix and flip.

Five Key Elements To Successful Real Estate Management for your Vacation Rental

Good management will make the difference between your real estate vacation  business making a profit or loss. Finding the missing pieces in your employee engagement effort will increase your bottom profit line.It's not about providing motivation, it's about providing good management.

Vacation rentals aren't always busy so the money you make in your high season will have to cover your business expenses for the rest of the year.

The five key elements for good management are:

A sense of meaningfulness 
A sense of control 
A sense of accomplishment 
A sense of growth 
A sense of community

If you want a successful business you will need to manage both your human resources and your financial resources. Good management requires commitment on your part as a business professional to upgrade your management skills by taking management courses. These courses will upgrade and increase your business.

Let's look over each one of these points:

1. A sense of meaningfulness:

Workers show greater interest in their work when they understand they are working for a meaningful task and when they are serving a higher purpose. This is a question you need to ask yourself. Is your management actions solely focused on the goal of making money?

Studies show that if management's actions are heavily focused on "the bottom line at all costs, your employees sole focus will, predictably, be, "What's in it for me?" They won't "want to" work for the company, only for themselves -- and they won't "want to" improve the workplace. Employees need to "see" that their contributions are not only necessary but significant and that their ideas are considered and at times utilized.

2. A sense of control:

Do your workers have some way to get input into the things they can affect and the things they should affect? Do they have ways to control what and how they do things, or are they just following instructions. If it is a "my way or the highway" management style, employees will find the highway as soon as something slightly better appears.

3. A sense of accomplishment:

Do your workers have ways to determine whether they have done a good job? Can they answer the question, "How did I do today?" Can they go home knowing they did well? Can they tell each hour of each day if they are doing their job well? Are their visual indicators in place?

4. A sense of growth:

Do your workers have a way to contribute and grow as individuals? Can they improve their skills via training? Is there a conscious effort to create "future opportunities," or does your company supply no sense of hope for the future of the individual? Studies show that company's that reward their employees

with opportunities to exercise their demonstrated skills, such as writing new procedures or training other employees to their level of competence are far more productive.

5. A sense of community:

Successful company's have a true sense of teamwork at work. Employees have reasons to proudly wear the company logo on their shirts. Humans are a social animal, and if their sense of community is not fed at work they will seek it out elsewhere. You can perform a reality test on these five key elements. For the most part, good business owners understand how to utilize these five elements to acquire and retain their workers.

More Pay Does Not Equal More Work

Managers need to give up the belief that if they pay people more, employees will work harder. This thought might have worked to motivate workers in the past and this thinking still might be true in some Third World countries, but it simply is no longer true for our North American culture.

Managers must learn that developing continued engagement -- beyond day one -- among their employees is largely an issue of recognizing and feeding the five key elements. Some call this "motivating the employees." Since I believe they come to work "motivated," and can continue to be motivated if we want our business to succeed.

Here are some suggestions that you can take into consideration.

Create and live your company mission and vision. Many create them; far fewer live them, test your mission and vision.That is: Is this a mission and vision that you feel truly represents you and the type of company you work for. Create goals, that properly reflect all of the vision and mission. Make sure the goals are aligned and focused throughout the departments.

Provide the support needed at each level so everyone can contribute to the execution of the goals and, hence, the mission and the vision. This includes providing clear work instructions, training in those instructions and the other resources to accomplish the goals.

Make the goals "transparent" at the floor level with the use of visual management tools. With such tools, everyone is clear on what is required and "how we're doing right now." Support these visual tools with management feedback systems that include finding someone doing something right and recognizing that accomplishment.

Good management is what is required to be successful in your business. This is true in both the way your manage your employees and also in the way you manage your money. There are resources that you can use to reach your goal of becoming the best Manager that you can be and that requires ongoing education.

Happy Investing,
Maria Rekrut

niagaracottage1@gmail.com

http://www.niagara-on-the-lake-cottagerental.com/

Bio: Maria Rekrut, a Canadian investor, has been investing in real estate for the past 14 years in Ontario, Canada. Her diverse real estate portfolio includes: Rent to own homes, student rentals, family homes, executive homes, executive bachelor suites, cottage rentals, Vacation homes, and a Bed & Breakfast. Her strategy has been to purchase good properties in stable neighborhoods, and hold them long term. She has diversified her portfolio over the past year to include properties to fix and flip.

Article Source: http://EzineArticles.com/7025020

Vacation Rentals- the perfect choice for Solo Travellers

One of the safest ways for solo travellers to travel is to stay at Vacation Rentals. I get a lot of single men and women who rent my cottage, actually I'm among the solo travelers.  I love to travel alone and have for most of my life.  I find it very freeing and I don't have to worry about anyone else's schedule except my own. That's very freeing!! http://solotravelerblog.com/solo-travel-freedom-age/

I'd love to hear about your solo safety tips so that I can share of add them to my next article.

Safe Journeys,

Maria Rekrut

 

http://niagaraonthelakecottagerental.com
http://niagaranews.blogspot.ca

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https://www.youtube.com/user/980116m


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Finding the Perfect Vacation Rental

Maria Rekrut here from Niagara on the Lake Cottage Rental: http://niagaraonthelakecottagerental.com/

Ever wonder how you can find the perfect Vacation Rental?  From my own experience of running a vacation rental since 2000.  I'm sure my historical cottage rental may have been a disappointment to some of my guests.  In order to not  disappoint my guests, I've started to take videos of both the inside and outside of my cottage.  I've done this so that I could prevent my guests not enjoying their vacation and writing bad reviews, which seems to be a very important point for my guests. 

I also know that not everyone likes my style of cottage rental, so I added my Youtube link in my email I forward to my guests. This way they can browse my video and the guest can decide whether to spend their vacation in my rental or not.  I'm adding my Youtube video link that was made by a professional videographer for you to view: http://youtu.be/YdNuecOgetQ

I found an article by Atlanta native John Adams is a veteran real estate broker, investor and author who goes into more details about finding the perfect vacation rental.  It's worth reading and studying his article.

Vacation season is here, and finding the perfect summer vacation rental is a big part of ensuring a trip you’ll enjoy. Hopefully, you’ve already got that part covered, but if you’re just getting started, here’s my list of vacation do’s and don’ts:

1. It’s never too late to shop for a vacation rental.

In fact, now is probably the best time to shop for a last-minute bargain, especially if you can afford to be flexible with your dates and your destination.

2. It’s important to understand how the vacation rental business works.

The vacation rental market has turned upside down in the past 20 years. More and more owners are using the Internet to replace traditional local property managers. The Internet now allows vacationers to deal directly with the owner, cutting out the middle man, and that can mean getting a great value.

3. We’ve had good experiences with the major vacation rental sites.

Point your Internet browser to VRBO.com. That stands for Vacation Rental By Owner. They dominate the U.S. market for vacation homes.

Then simply type in your destination. Traditional Atlanta beach favorites are St. Simons and Destin, but don’t forget the cool breezes of Asheville or even Helen, right here in Georgia.

4. It’s already summer vacation season, but don’t be discouraged.

Plan on contacting a large number of owners in your desired area, seeking vacant slots you can fill in on their calendar. Getting a substantial discount in the busy summer season is unlikely, but it never hurts to ask, and often the owner will be more flexible than a rental agent, who may lack authority.

5. Dealing directly with the owner can work to your advantage.

That’s because the owner is motivated to make sure you have a great vacation, and they hope you will come back year after year for your vacation, as many families do. Also, if there is a problem, you are dealing directly with the decision maker, not a go-between.

6. Do your homework and make sure you know what you are renting.

Three keys to avoiding disappointment are photos, reviews and communication.

Photos: Look for a listing with dozens and dozens of photos. The more pictures you see, the better idea you will have of what to expect. I like to see snapshots the owner has taken. VRBO allows 24 still photos and one video, but an owner’s website can have dozens more.

Reviews: Sites like VRBO encourage past guests to post reviews to aid future guests. They can be helpful, but also can be faked. Look for continuity between the pictures and the reviews. Use Google street view to compare the owners photos with what Google sees, and research the neighborhood to get an overall impression.

Your point of contact: My advice is that you deal directly with the owner and that you have multiple lines of communication open before you make a decision.

At the very least, you want a direct phone line, an email address, and a number for SMS text messaging, so that you and the owner are never out-of-touch. If that ever happens, I guarantee, THAT is the moment when the air conditioner goes on the blink.

Finally, remember that many owners still deal with traditional real estate brokers, and that most brokers are committed to seeing that you have a great vacation as well. The only difference is that now you have more choices, and that’s a good thing.

Atlanta native John Adams is a veteran real estate broker, investor and author. He answers real estate questions every Sunday at 3 pm on WGKA-am(920). He welcomes your comments and questions at Money99.com, where you will find an expanded video version of this column.

 

I'd love to hear from you about how you've grown your vacation rental business.  How you are  using Youtube Vidoes  to grow your business.  What social media strategies have worked for you the most?  Make sure that we touch base on my social media channels.

Happy Investing
Maria Rekrut

.

 

http://niagaraonthelakecottagerental.com
http://niagaranews.blogspot.ca

http://www.mariarekrut.com

https://www.youtube.com/user/980116m


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Six Steps to Painless Social Media Self-Promotion

Maria Rekrut here from Niagara on the Lake Cottage Rental.  I came across a great Blog on Self Promotion on Social Media that I wanted to share this Blog with all of my Baby Boomer/Zoomer followers on my Social Media networks.

As a Baby Boomer/Zoomer, this concept of self promotion goes against the very grain of how we were taught to view and do  business marketing.

Business Marketing was in the "We" verb not "I"  and the actual owner of the business was promoted by other forms of advertising and people.  Now all of the business strategies that I learned are changing over into using Social Media as a vehicle to Brand and Market your business product, whether you're the brand or your product is the "brand"


I came across this great Blog by Marsha Collier that I wanted to share with you:

6 Steps to Painless Social Media Self-Promotion

A common topic for discussion is promotion for small businesses and personal brands. When it comes to social media, the responsibility for promotion falls on the shoulders of the owner (chief cook and bottle washer). Even though my books are published by one of the top 10 publishers in the world, I still need to take responsibility for my own brand.

I’ve personally been promoting my work and books in the real world and online for over 15 years and it’s the most difficult task on my plate. Even on the “About” pages of my websites, I am loathe to blow my own horn. I might consider myself an introvert, or I might just feel the mere act is bragging.

To be fair to those who do it well, it takes nerve to think there are thousands of people waiting around to hang on to your latest words or hot new project. We may have products, businesses or books to promote, but not everyone has a similar promotional style.

Social media is a bit like Dish Network's Auto Hop. A feature which enables viewers to jump past commercials and get back to the show. Especially when your promotional messages become too overwhelming — folks will just tune you out and unfollow.Your job is not to leave people feeling spammed.

• Build a community of those who take notice of your accomplishments, who are interested in what you’re doing — not what you plan to do.

You are your brand. Your message is your topic.

1. Promote others: Even if it chokes you a bit to give a hat-tip to the competition, social promotion is symbiotic. Helping others with pure intentions builds your social credibility. 
2. Stay on topic! If you have a business audience, keep the kitten and puppy pictures to a minimum and save the emoticons for your personal friends.
3. Curate the best content that ties in with your online community; whether photo or product. 
4. Tell stories! Storytelling about successes is a favorite read. Do you personally have any? Perhaps stories of those who have benefitted from your work? 
5. Build trust by not sharing topics out of your wheelhouse just because they are trending. But do sprinkle personal posts, they bring humanity to your brand. 
6. Lose any feeling of entitlement — no one is required to follow (or listen to) you. You need to romance your customers by engaing in converstaions and commenting.

This has worked for me. If you’re into technology, e-commerce or customer service, you can also find me on Twitter, Facebook, or my website. I may not always be posting about the same topics, but I try to engage in the topics in which I think my customers are interested.

I'd love to hear from you about how you've grown your business.  How you are  using social media to grow your business.  What social media strategies have worked for you the most?  Make sure that we touch base on my social media channels.

Happy Investing
Maria Rekrut

.

 

http://niagaraonthelakecottagerental.com
http://niagaranews.blogspot.ca

http://www.mariarekrut.com

https://www.youtube.com/user/980116m


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Maria Rekrut Baby Boomer- Zoomer's Love Hate Relationship with Social Media

As a business woman (being in business since 1982), I've come to realize that the way I used to do business is going by the wayside of the "dodo bird"!  Let me tell you this transition hasn't been easy and I'm studying, reading, taking courses and applying new business marketing strategies each and every day. 

In fact sometimes this social media thing, makes my head swirl.  When my head starts to swirl I have to shut down my human computer ( my brain) and just veg!!  Which doesn't happen very often, because I can't afford all that much time to veg!!  After all I'm in business and if things don't move....guess what the bacon doesn't get put on the table.  Being a single woman I've had to provide for myself, as  I don't have anyone else to rely on to share the financial burden.

So let's talk about business.  My business while, it's a vacation rental business, http://nigaraonthelakecottagerental.com  and  actually has a physical address and is an historical building.  Everything else about the business is done on line.


I have to use the internet and social media in order to reach my target audience.  Where do I find my targeted audience?   Well guess what?  My customers are all on the web!!  Big revelation, sometimes it's very difficult to get my this concept around my Baby Boomer head!

After all when I started my business in 1982 ( I know some readers weren't even born yet)  I was using the computer to type forms, the gestetner machine to make up newsletters,  phone hooked up to the answering machine ( I remember how much I hated that thing)  and we didn't even have faxes.  We used to send out business invoices via the good old post office....I actually sent out mail!!  

So my own growth as a Serial Entrepreneur has been very daunting, exciting and a journey of constant business growth, whether I liked it or not.  I've always looked at the trends and have embraced them, sometimes begrudgingly but in the end after I've mastered the "newest" business trend and it's proven  to work for my business growth and I'm actually making money from this, I'm all over it to promote it and keep fine tuning and mastering my new found business tool.

Right now I'm fine tuning my business skills embracing social media as a way of promoting my business.  What I find that has worked the best for me, is to choose a few online mentors and follow their tweets, blogs and attend their Webinars.   One entrepreneur I'm going to recommend to you to follow and learn from is Marc Guberti.  Why do I like Marc and recommend him? It's because he sends very clear messages on how to use the Social Media tools.  In fact I'm not very technical, I even understand him....now that's not often easy for me.

 He's written a number of books on his social media strategies.  So he actually is utilizing social media tools to build his online business.   He actually has 1000,000 followers on Twitter!!

Now for anyone who doesn't understand what he's accomplished,  I've been on Twitter for a year now and I have 812 followers.   Can you see what I mean by paying attention to what Marc is suggesting?  I also gained 10 followers in 3 days using his strategy. 

Now I know that doesn't sound like a lot, it isn't,  but it took me a year to gain 802 followers and then the numbers jumped up to 812 in 3 days when I did exactly what he suggested to do!!  Boy was I ever happy when I saw my numbers jump, and I will continue to learn and apply his strategies until I gain 100,000 followers. 


Let me introduce to Marc Guberti:  http://marcguberti.com/ this introduction is from his Blog:

I am Marc Guberti, the teenager entrepreneur who enjoys to help others succeed. I offer blog posts that show you how to make your business unique, accomplish your goals, be productive, be creative and valuable business lessons. This blog gets updated twice every day. If you already read the blog post I published in the morning and want more content, there will be another blog post published at night.

I am an author of multiple books, and I publish as many of them as I can. One of my recent books, How To Be Successful On Twitter, will show you how to succeed on a powerful social network. In How To Be Successful On Twitter, you will learn how to get a targeted following, boost your engagement, and more tactics that will help you be successful on Twitter.

Being a Serial Entrepreneur, I've been very successful in my businesses, because quite frankly I couldn't afford not to be successful.  I couldn't afford to just start a business and then take vacations and spend all the money I made on vacations.  I couldn't even afford to have my business fail or go into bankruptcy.   I had to instead, put all the money I made right back into my business, and had to tread water at times to make the business successful.

I didn't get rich over night and neither did my business go  to IPO.  My business has been a slow and steady growth that has been ongoing since 1982. The one thing I've learned through all of this process is make sure you have a mentor to touch base with and as a business owner I have an obligation to my business and my customers to  keep learning on how to use social media to get my message out to my targeted audience.

I'd love to hear from you about how you've grown your business.  How you are  using social media to grow your business.  What social media strategies have worked for you the most?  Make sure that we touch base on my social media channels.

Happy Investing
Maria Rekrut

.

 

http://niagaraonthelakecottagerental.com

http://niagaranews.blogspot.ca

http://www.mariarekrut.com

https://www.youtube.com/user/980116m


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Answer these 10 Questions and Voila You’ve Created a Vacation Rental Marketing Plan

What a daunting thought of getting a Vacation Rental Marketing Plan started and how utterly boring and a waste of time.  Why do I think it’s a waste of time?   It’s  a waste of time because you probably don’t know anything about marketing,  or have a fuzzy idea about it, (as I did years ago ), you also probably don’t know where to start, and what will the end results be?  You’ll keep asking yourself……Is this the best use of my time?

Writing a Vacation Rental Marketing plan will be one of the boring parts of you business!!  None of us like to do it and if you’ve had any corporate experience in the process, it’s no wonder.  But planning is an absolute necessity if you want to be successful in your vacation rental business. So how do we reconcile our need to succeed with our propensity for procrastination?

Just re-frame how you look at planning. We hate planning because we remember the endless meetings, hours of research that doesn’t seem to get you closer to an answer and documents the size of An Historical War Novel.  But it doesn’t have to be that way. Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It’s really not much different than planning a party.

You’re basically creating a plan for inviting more people who want to spend their money staying at your vacation rental and  ( your guests will) tell other people why they should give you their money too.  Sounds like a great idea to me.  How about you?  Are you ready to join the party?

 I’ve included a set of 10 questions that will help your process of creating an easy marketing plan.  Use this guide when you have 2-4 hours available so  that you can concentrate and answer these 10 questions:

Answer these 10 Questions and Voila You’ve Created a Vacation Rental Marketing Plan

1.   Marketing Strategy: How will your marketing plan support your business goals?

2.   Mission Statement: What are you trying to accomplish, and why?

3.   Target Market: Who are you trying to reach with your marketing activities?

4.   Competitive Analysis: Who are you up against, and where do you rank?

5.   Unique Selling Proposition: What makes your business unique?

6.   Pricing Strategy: What will you charge, and why?

7.   Promotional Plan: How will you reach your target market?

8.   Marketing Budget: How much money will you spend, and on what?

9.   Action List: What tasks do you need to complete to reach your marketing goals?

10.  Metrics: How are you implementing, and where can you improve?

Once you have completed each step, you will have a marketing plan that you are ready to use as a blueprint for your marketing activities regarding your vacation rental business. What are your thoughts on the list?  Do you have any additional tips on how you developed a marketing plan? I have a simple marketing form I’d love to share with you, just comment below your interest in the form and I’ll email it out to you.  Please share your thoughts and advice below.
Happy Investing,

Maria Rekrut

http://niagaraonthelakecottagerental.com

http://niagaranews.blogspot.ca

http://www.mariarekrut.com

https://www.youtube.com/user/980116m


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